Over the past several years, the Ohio Legislature has eliminated the state’s local government fund, resulting in severe budget cuts for local governments. The cities of Cleveland Heights, Shaker Heights, Lyndhurst and Sandusky determined the only option for their respective cities was to offset cuts by asking voters for an increase in local income tax rates. We successfully ran tax increase campaigns for all four communities. In each case, initial polling showed less than 50% support for a tax increase. By educating voters on the burden of significant cuts to critical city services like police, fire and street maintenance, versus an increase in taxes, we were able to overcome early opposition and win voter support for additional tax revenues.