“An improbable coalition” was the way the Cleveland Plain Dealer described our campaign to defeat a hotly-contested energy bill intended to eliminate Ohio’s energy efficient and renewable energy standards. We built a coalition of businesses, environmental groups, non-profit advocacy groups and public entities to stop the bill, highlighting messages that would resonate with Ohio’s legislators – jobs and economic impact.
On behalf of our coalition, we conducted an aggressive social media campaign with paid and earned media and a telephone advocacy program. These efforts resulted in the engagement of hundreds of thousands of Ohioan’s, editorial support from newspapers across the state, and thousands of live calls to the Governor and legislators. As a result, the bill was pulled from consideration.